I AM SMALL AND POWERFUL
"You don't know what you are doing."
"Food supplements are super touchy in terms of regulation. "
"You're sick of getting into this."
This is what I heard when I started to imagine D-LAB fifteen years ago.
This is what you can say to a young, lonely, inexperienced woman when she ventures into a sector that is as sharp as it is incipient.
D-LAB was my first professional project, yes. And rightly so.
This virginity, instead of doing me a disservice, saved me a lot of time.
Because I had the good student syndrome, and no bad reflexes. Because my energy was not only intact, but immense.
And it took a lot to be true to my vision. To learn everything. To knock on every door, to question, to listen, to build up the finest possible expertise. And to put together a team convinced, like me, that "tackling" the industry was not reserved for the big, the strong, the hardened.
Maybe we were supposed to be afraid. Except that the industry never scared me.
On the contrary, it has always made me want to. Because it generates, because it gives life. A faculty as powerful and natural at the head of a factory as it is in a family.
This desire to make, to create, to do and to do well. This gesture that involves my hands, my guts, my name.
This evidence to endorse and embody my vision, body and soul.
It is the same for me as a woman, mother, lover, entrepreneur. Everything comes from the same vital and instinctive impulse.
It is this founding impetus that has carried us forward and enabled us to build, stone by stone, our expertise in nutri-cosmetics. By gathering information and meeting people, by following a hundred different paths to select a single active ingredient, by controlling and checking everything at every stage. By not trusting anyone. By becoming the sole masters of our destiny. With our plants, our machines, our factory.
If D-LAB is a pioneering and singular brand, it is also because I was that woman, small and alone. And I intend to stay that way.
Fleur Phelipeau